YETI GROUP – SAIA Branding
A bit about SAIA and the work process
The products of SAIA are a creation by themselves, jewelry in the design of letters in ancient Hebrew script.
It was important to us to convey the message that the letters represent, along with the importance of highlighting the product and its values.
Later on, we created a complete new and unique SAIA font that can be used for a variety of implementations.
So what did we create for SAIA
Logos and Icons
